Three exciting things you didn’t know about cranberry

An important part of leading a healthy lifestyle is making sure you eat a balanced diet. One that supports your exercise regime and gives you your recommended daily intake of vitamins, minerals and other nutrients.

It may not be a surprise that our research showed 58% of females do not get their recommended five-a-day of fruits and vegetables, given that for many of us, everyday life has become increasingly busy.*

One of the common vitamins that people may be missing out on due to this is Vitamin C. Vitamin C has a myriad of health benefits, perhaps the most well-known being that it contributes to the normal function of the immune system, the body’s defence against infectious organisms and other invaders.

What you may not know is that Cranberry can help you on your way to getting your recommended intake of Vitamin C. Why not pop some in your morning porridge or smoothie?

Let’s take a look at three other ways in which Cranberry and Vitamin C could benefit you:

1. Helps Fight Tiredness and Fatigue

Along with other vitamins and minerals such as Vitamin B and Iron, Vitamin C contributes to the reduction of tiredness and fatigue as well as contributing to what’s known as normal energy-yielding metabolism. A good combination of Vitamins B and C along with Iron can be found in leafy greens, with this particular combination especially beneficial, as Vitamin C helps to increase the body’s iron absorption.

2. Benefits Fitness Enthusiasts

Consuming 200mg per day of Vitamin C in addition to the normal recommended daily intake helps to maintain the normal function of the immune system during and after intense physical exercise. With cranberries being a source of Vitamin C, you can give yourself an early morning boost by adding them to your breakfast.

3. A Source of Fibre

Fibre doesn’t just help with digestion, there is evidence that eating plenty of fibre is associated with a lower risk of heart disease.4 According to the British Heart Foundation, an adult should be getting around 30g of fibre a day. However, we have a long way to go as the average intake currently stands at 20g a day.2

Cranberries are mainly made up of carbohydrates and fibre. Combining cranberries with a high fibre food such as porridge, is a great way to help boost your daily fibre intake. Oats are high in fibre and a daily intake of 3g of oat beta-glucan can reduce cholesterol which is a risk factor for heart disease!3,5

When life gets busy, getting enough of the right foods each day can sometimes seem like a big ask; if you struggle to get your recommended intake of vitamins, supplements offer a convenient way to support your intake.

*VÖOST Survey: Attitudes and Usage towards Vitamins and Supplements, September 2017

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